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How is your security company like a cupcake? Ok, I realize that this sounds only marginally more sophisticated than those books of jokes or riddles your 6 to 8 year-old child asked you over and over. But when it comes to branding, it’s up to you exactly how much of a cupcake you want your security firm to be.
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Having established a solid presence on the East Coast, eFish Marketing announced a new VP of sales for its East Coast territories. Now, East Coast alarm dealers can enjoy more personalized attention from the largest alarm industry marketing firm in North America.
Imagine the Internet as a jungle of information. Search engines are the guides who help you navigate through interesting but generally-irrelevant data to find what you want. Predators such as viruses and other malware may try to go after you, but a good guide and the right equipment will protect you from most dangers.
Everyone talks about search engine optimization, but how do these search engines find your site and decide whether it should be number one or number 31 on the search list? Well, depending on the search engine and what kind of person you are, there are various terms for the spiders, seekers, or “something.bots” that look for information on the Internet.
Today, eFish Marketing announces two new developments in the lineup of its executive team. The web marketing firm, which exclusively services the electronic security industry, now stands to become the most sought-after marketing source of its kind.
It’s the dream of every corporate social media expert and all social media consultants – having your image, story, video, idea go viral.
“Hello, you have reached We Don’t Care Much About You Security Systems. If you know your party’s extension, please dial it at this time. If you don’t know anyone at our company, then sit quietly while we run through a tedious list of departments you don’t want and one or two that you think might be right but you’re not sure. Or press the star key and the entire list will begin again from the beginning.”
OK, building a website is so easy, even an Internet caveman could do it. (Do you know why that insurance company never had any cave women? It’s because no actress was willing to look that stupid on television…but I digress.) Building a good website – one that meets all of your marketing, lead generating, information distributing and ideas that engage and excite – is just plain hard work.
Search Engine Optimization (SEO) sounds like something a bit unnerving – but the first step to SEO success does not involve your computer at all. You’re going to have to go out and talk to actual people in person.
…unless you’re prepared to do it properly. Think about it. If you run a newspaper ad with a typo, you can fix it in the next issue. If one of your salespeople makes a mistake in handling a customer, you can follow up immediately with an apology and possibly even save the sale. If an un-proofed email offers one client a price lower than you had planned, you can absorb the mistake for the good of the company, or re-negotiate with the client. All of these things are relatively easy to fix.